Waterboarded For Dang Sake

Perhaps the fellas at Miller's Lite got the message. They replaced the Torco advertisement with something a little less overconfident - something more fitting for a under-performing team.

Instead, they went with something that just doesn't make sense. Confuse em into drinking the product, I guess.

I don't understand it but I did try out one of them fancy twisted-neck Miller's Lite bottles the other day. I dang near waterboarded myself.

Billboard Not Helping

I think the marketing department up at Miller's Lite needs to understand a few things:
1. The Cubs are not good at baseball right now.
2. You see that other sign right next door? The one that says we haven't won a World Series in 101 years... Well sir, the team we are playing has won two series in the last 12.

Perhaps we should try something a little less brazen.
Like: Avoid the Sweep! or Drink More, Boo Less.

A letter from Cubs Chairman Tom Ricketts

Dear Friends,

You've probably been hearing about the Toyota sign we've proposed for the back of the left field bleachers at Wrigley Field. As fans and neighbors, we want you to know why this is important to the team and how it can help preserve the Friendly Confines.

Toyota Sign On The Crapper Under Wrigley Field

Remember that mock-up they did for their precious Toyota Billboard - The one they plan on erecting and mucking up Left Field with?
Well sir, looks like they didn't have a great place to store their precious Toyota Billboard so they left it on top of the mens crappers by the Fire Station entrance at the Wrigley Field.
Seems like a fitting location to me.

Torco Billboard - Nationals Replacement

The good old days of the old dependable Torco Oil Sign are long gone. I'm not too upset about the change - now they advertise for a barley pop I partake now and again. At least it is advertisement OUTSIDE of the stadium - I'm talking to you Toyota.
One thing I don't quite like or understand are all the messages they put up on that billboard.
I guess they think they are clever or witty. I don't. Here is the latest in time for the series versus the Washington Nationals.

Sox Billboard Replacement

I still have no idea what happened here. This billboard went from a White Sox ad on Opening Day to nothing for the last week to something now that basically says nothing. If these people wanted to grab Wrigleyville's attention, the should have just kept that nonsense Sox ad in place.

Toyota Sign Mocked-Up

That there Japanese advertisement showed up in the left field bleachers today. Looks like they are mocking-up what they want this giant thing to look like. Let me tell ya - it is big and it is foreign - in more what then one.

Landmarks Illinois

There is a story in the Sun Times today. A fella who runs this sorta historic watchdog group: Landmarks Illinois, came out for a "Master Sign Program"; a program to oversee any and all new signs going up and especially to oversee all this talk of putting up a giant Toyota Sign in the Bleachers. At least someone with a title thinks there needs to be some oversight. Problem is that the city bureaus probably want to duck the issue and pass the buck on to the next agency. They can always claim that if Zoning says it’s OK then Landmarks should say it’s OK and so on. Too bad Obama is a Sox fan.

Toyota Sign Passes Zoning

I read on the internets newspaper here that the Toyota sign made it through Chicago's Zoning Department. We here at The Wrigley Blog have a lot of differing of opinions on that sign. Some of us just see it as a flawed but inevitable sign of the times; others think it is the most horrific idea we have ever heard. I asked a question to the author of that Tribune article. He is some sort of architecture critic, so I figured he had some knowhow. I did got a brief response. See here:

Posted by: Wayne Buckner | April 19, 2010 at 02:15 PM
Not sure how you can call the sign an "interior element". The brick wall should be considered the "outside wall", not the fence surrounding the walkway. This sign is still placed a few feet outside of line of that brick wall.
Seems to me this revised plan simply satisfies zoning without much concern of whether it is a good idea..

Blair Kamin: I think that's why another layer of review, from the Commission on Chicago Landmarks, is appropriate. That review should be more fine-grained than this one.

Toyota Sign Math

I just pulled out my trusty calculator.
Let's see here, the Cubs pay Alfonso Soriano 17 Million dollars per year.
The Toyota Billboard they want to put in (which by the way, will stay in the outfield a hellofa lot longer than Mr. Soriano will) is estimated to make the Cubs 2.5 Million dollars per year.

If my math is correct, that means:
That Toyota sign will make the Cubs enough money to pay Soriano to play just under 24 games.

ridiculous

No Big Sign At Wrigley!

Spotted this Big Sign driving around Wrigley Field before Sunday's game. Says here that they don't want a Big Sign @ Wrigley and to Keep Wrigley Traditional.
It also gives out the mayor's phone number. Well I'll be.

Sox Billboard Mystery

Now I've lived around this area long enough to know that once they put up one of them there billboards - it is going to be around for awhile. We were all pretty baffled when they put up an advertisement for the White Sox right opposite Wrigley Field - The day before Opening Day.
Well sir, we are even more baffled that they took it down three days later. Either that Sox deal was a mistake or a stunt of some sorts - either way, seems like a pricey thing to do.

Sox Billboard

On my way to another game at Wrigley (you know this) and check it:
They already covered up the White Sox billboard at the corner of Clark and Addison.
So... I don't get it. That thing was only up for a few days.

Wrigley Field Ready For Houston

Looks like the Stadium is ready to host our rivals from the Lone Star State.

Billboard On The Wrong Side Of Town

Leave it to the jealous southsiders to pull stunts like this.

WHO CARES!!!!!

Friggin Black Sox.

Clark and Addison Billboard

You should of seen the look on my grandpa's pal: Hanks face when I showed him this picture.
Not sure why they have this ad here.

A Toyota Billboard at Wrigley Field

To quote that White Sox fan Barack Obama -
"This is what change looks like."



I saw in the paper a few weeks back that they plan on installing an advertisement in the left field bleachers. Says here it'll be for some Japanese car company. Well, I'll be.
My grandson Jeremy mocked up this here little model.
I do believe that it is to scale.

Billboard in the Bleachers?

Billboard? Are you frigging kidding me? This is definitely a sign of the apocalypse.

Billboard in the Bleachers

It looks like another change is coming to the bleachers. A enormous temporary billboard appeared overnight in left field. The paper here says that it would be used to block the old budweiser rooftop across on Waveland Avenue. That roof now advertises for some fandangled casino, and I guess the Cubs do not take too kindly to that fact.