Torco Sign Controversy

Well sir, it looks like we've got ourselves some controversy at the old Torco billboard.
Above is a look at the sign they had ready for this last Cubs homestand of 2010. It kinda sums up the current sentiment towards this team, and although I don't give a hoot about the start of the hockey season - that sign did give me a chuckle.

Well the word around here is that it didn't amuse the big wigs across the street - the Suits that are in charge of running the Cubs. I'd say it is pretty obvious that they didn't take too kindly to the slogan, because it only lasted one day. They replaced it with the one below. I tell you what - this team might be a sorry bunch, but it looks like the Cubs brass know how to play hardball.

The Brat Stops Here

Those brat-eatin cheese lovers from up north did, in fact, stop by Wrigley Field this week.

And they kicked our butts 2 out of 3 games.

Houston And The Torco Sign

At least the marketing boys that advertise across the street have gotten the memo: The 2010 Cubs aren't good at baseball.

Here is the old Torco billboard when we first hosted Houston - back when we were a game under .500 and only 2 games out of first


Now take a gander at the slogan this time Houston is visiting - now that we are 10 games under .500



More about the beer - less about baseball, ain't it?

Baseball Heaven

This here is the latest billboard from the old Torco spot:
Welcome to Baseball Heaven - I could not agree more. And as much as I do appreciate that big banner, I just wish that bit of truth didn't have to be an ad to try and get me to buy something. And I wish it wasn't sponsored by a company partially owned by foreigners.

Don't get me wrong. I enjoy a Miller's Lite as much - if not more - as the next guy. Only good thing is this big ad is on the outside of the park instead of in it.

Waterboarded For Dang Sake

Perhaps the fellas at Miller's Lite got the message. They replaced the Torco advertisement with something a little less overconfident - something more fitting for a under-performing team.

Instead, they went with something that just doesn't make sense. Confuse em into drinking the product, I guess.

I don't understand it but I did try out one of them fancy twisted-neck Miller's Lite bottles the other day. I dang near waterboarded myself.

Billboard Not Helping

I think the marketing department up at Miller's Lite needs to understand a few things:
1. The Cubs are not good at baseball right now.
2. You see that other sign right next door? The one that says we haven't won a World Series in 101 years... Well sir, the team we are playing has won two series in the last 12.

Perhaps we should try something a little less brazen.
Like: Avoid the Sweep! or Drink More, Boo Less.