Showing posts with label Old Style. Show all posts
Showing posts with label Old Style. Show all posts

Old Style BACK As Official Beer of Wrigley Field

It’s good to see that some traditions do in fact die hard.

You see, about a month or so back we learned that some big wigs who just took over at Old Style had decided to take their beer and leave Wrigley Field - after 61 seasons at the park.

We heard all sorts of reasons: That the Cubs were charging them too much to be the “official beer”, or that the new owners were just kooks looking to “rebrand” their beer or some such nonsense like that.

As you can imagine, this proposal caused a bit of a stir around here. For one thing, it seemed like a piss poor business decision. Besides Cubs fans, who the heck even drinks the stuff? Nobody I’ve ever heard of.

Not that I give a damn, but It also made the Cubs look bad. You see, even though Ricketts and his clowns probably wouldn’t be to blame for the move, we all sure the heck would have blamed em. Those suits had to know that substituting Old Style with some other big name beer would've just looked like another greedy decision guided more by the bottom line than by what is right.

Well sir, we received some rare good news from The Friendly Confines this evening when we learned the beer isn’t going anywhere. For at least the next two seasons, Old Style will remain the Official Beer of Wrigley Field just like it’s been since 1950.

Who knows what’ll happen after that, but we sure will take it.

Go Cubs

Old Style Out As Official Beer Of Wrigley Field

Heard it from a friend who, heard it from a friend who... heard it from another that next year Old Style Beer will no longer be the Official Beer of Wrigley Field and the Chicago Cubs.

The word on the street, via @shadow8pro, is "next year for the 1st time since 1950 Old Style is out at Wrigley, to be replaced by Coors Light."

Also chiming in was @kaseyi99 who "heard new owners of Old Style want out of Cubs contract... supposedly they are paying big bucks to be 'official beer'' of the Cubs and want out of deal."

First of all, it seems like a pretty dumb move for Old Style to not have a presence at Wrigley Field. I mean, beer sales at Wrigley have to account for 90% of all Old Styles purchased, nationwide.

The other thing is: Coors Light? Really?
The Official Beer of the Colorado Rockies will now be ours?! Not too be confused with the Official Beer of the St. Louis Cardinals that owns the naming rights to our bleachers or the Official Beer of the Milwaukee Brewers that puts up a giant ad across the street every game.

How about we do what they say in the Old Style ads: "think local; drink local"? If Old Style is out, why not bring in an actual Chicago beer? Why not, as @iambillschultz suggested, Metro Brewing or Half Acre Beer? (I'd say Goose Island, but Anheuser Busch just bought them).

Irregardless, it will be sad to see another tradition leaving Wrigley Field. Let's all pour out an Old Style for our homie before they say good bye.