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When the Cubbies traded for Matt Garza a few months back I read that the dude loves himself some chicken, and that he has a superstition of having to eat Popeye's Chicken before every start.
The day he joined the team he had already done his research saying "I found one near the park".
Well, we here at The Wrigley Blog thought it was our duty to find out what Popeye's Chicken he was talking about. Is this a complete waste of everyone's time: probably. But we did it anyway:
um...biscuits - that's a great case study. I do love the ability of brands to now engage in an entertaining
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